I have decided to write you a post to encourage you into the idea that whilst running a company you can also have a positive impact on society.
By encouraging a sense of social belonging, your customers will want to fight for you. Even defend your good name; you can build your business on a relationship that is filled with trust and respect. That is if you are prepared to go that extra mile!
How can you achieve this?
One method would be to donate a small portion of your profits to a charity fund you have created for the benefit of the communities your customers are a part of.
It’s a simple, easy and very effective way to make sure that you to can make a difference in a world that is so very hard for some people today to live in.
So how am I implementing this idea with my own company GenieHomeSwap? Well Homelessness has always been close to my heart and it’s something that with the new bedroom tax that’s coming is going to get worse. So with every £3.99 Gold Members subscription fee we are donating 25% every month from it and transferring it to our own homeless fund.
We have already organised to work alongside various soup kitchens supplying the homeless with thermals, waterproofs, compact sleeping bags, mini med kits, flasks, gloves, etc that will help keep them warm during the freezing months and hopefully could contribute to saving the lives of the most needy.
Winter is getting colder and the streets are going to get more crowded.
It is our intention to get the communities involved with this, an act that should help bridge relations between the everyday people and this nations homeless.
We will also have leaflets of advice for the homeless, and provide information packs and points of contact for them as in these worrying times we all need to help one another.
For our volunteers that dedicate their time and go beyond their means will be rewarded for their efforts.
This is my dream and I wanted to share it with you because if all business modules had this attached to it somehow what a wonderful world we would live in
Love to all x